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Workshop Agenda

September 18, 2014

THE TEN COMMANDMENTS OF MOBILE APP MARKETING

Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?

We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.

James Kaye, Director, Big Ideas Machine

John Ozimek, Director, Big Ideas Machine


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THE SECRETS TO TURNING DATA INTO CUSTOMERS AND PROFIT

Businesses need data more and more every day to make decisions....this is what they think. In reality they need insights, they need the ability to take action driven by things they can prove. Themes in datasets, Trends and comparisons are key to the way that brands make decisions in the future.

In this workshop you will learn new ways to use analytics for your business, better ways to do forecasting and how to turn reporting into something that people WILL read because its going to make a difference to how you work!

Russell McAthy, Director of Strategy, Blueglass


INTRODUCTION TO GROWTH HACKING

What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?

In this session we'll explore why Growth Hacking has become one of the bigger buzz terms of 2013 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.

We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.

This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.

Liam Reynolds, Founder, True Up


INTRO TO UNDERSTANDING SITE ARCHITECTURE ANALYTICS

A discussion and tips on optimising your site architecture.

Mark Thomas, Managing Director, DeepCrawl


HOW MORAL PSYCHOLOGY AND DIGITAL MARKETING CAN ACCELERATE YOUR CUSTOMER ACQUISITION

A look at messaging and leveraging the inner moral structures to strengthen and grow the community around a start-up.

Titus Capilnean, Managing Partner, Twinberry Mix


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CHALLENGE YOURSELF TO DELIVER FANTASTIC DIGITAL MARKETING CAMPAIGNS

Find out how to engage your target audience, use the right choice of digital channels, formats and learn simple tricks of the trade from some seasoned digital professionals. 

You will leave our session with insight on how to; deliver a great pitch, engage consumers with your content, encourage your customers to become advocates and how to deliver fantastic digital marketing campaigns - which make your brand stand out!

  • How to use new media methods more effectively – content, social, guerrilla tactics, pop ups, social, advocates 
  • How to combine the right media channels together, to maximise results for both retention and acquisition
  • How to be more cost effective and evaluate performance more efficiently, especially against more traditional methods

Garry Davis, Managing Director, Grow* Online Marketing

Nadine Campbell, Founder and CEO, The Digital Helpdesk 


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DISRUPTIVE CONTENT - DON'T BE BORING

Imagine ‘Dreary Bob’... he is boring, unsociable, doesn't listen to people and doesn't add value. Now imagine if Bob was your business or how you publish content in social media. Your consumers would very quickly switch off.

So, don’t be Bob. Instead, future proof your business with disruptive social content using witty and intelligent content to drive brand advocacy and growth.

Matthew Sykes, Head of Global Content, Microsoft


CONVERSION RATE OPTIMISATION FROM THE GROUND UP

So, you've built a website that attracts a fair few visitors each month. Conversion rates are okay, but you know there’s room for improvement. Actually knowing how to make improvements, however, is a very different beast.

In this session, we’ll look at how to turn your thoughts of running a CRO campaign, into building an action plan that will help: 

  • Gather feedback from real customers and learn what they think about your website
  • Come up with your very first testing ideas
  • Ensure your results are being tracked accurately
  • Avoid some of the common pitfalls of running CRO campaigns  

Tim Allen, Consultant, Distilled


SOCIAL MEDIA IN THE ORGANIC SPACE

The importance of social media in the realm of SEO has been debated but there’s no doubt you need to know how to implement Twitter cards and open graph tags.

Kit Nicols, DeepCrawl


IF YOU BUILD IT, THEY WILL COME... OR NOT?

Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.

Tom Schonenberger, Founding Director, MediaVision

Katia Pereira, Head of Client Services & Senior Digital Strategist, MediaVision


TURBOCHARGE YOUR PAID SEARCH CHANNEL BY FOLLOWING 5 KEY STEPS

Build Paid Search campaigns that break away from the stranglehold of marginal gains, create big returns and outperform your competition.

Genie Goals is one of Google's top selected Google Partners agencies; they have been promoted several times by Google to receive top level assistance and cooperation. This was the results of Genie Goals' rapid growth and the outstanding results they achieved for their clients times and times over. 

In this session, Genie Goals Account Director, Luca Senatore (also a Mixed Martial Arts athlete and Mind Coach), will share the company's proven methodology and best practices. The very same methodology used to: 

  • Increase revenue by 330% in two months for Bags ETC
  • Increase non-branded revenue by 403% and reduced CPA from 234% to 60% in three months for Dwell.co.uk (part of DFS) - in fact it's now close to 35%
  • Successfully launch profitable campaigns in 51 countries for Amara Living after increasing UK revenue by over 300%
  • Be noted by Google and therefore selected to access projects still in beta and benefit from a more comprehensive assistance and support

Luca Senatore, Account Director, Genie Goals


8 WAYS TO MAKE SEO WORK ON A BUDGET

Are you working to a small budget but yet finding it difficult to achieve results? Find out how to maximise your budget and exceed expectations.

Jo Turnbull, Founder, SEOJoBlogs


THE BLURRED LINES OF PERSONAL AND CORPORATE SOCIAL MEDIA

Businesses either shy away from social media or they embrace it. My recommendation is always going to be to embrace it but to be aware of the potential threats that come with it. Your employees are often your biggest asset and leveraging their influence on social media can be a massive win for businesses.

In this session, we will look at:

  • Some epic social media fails
  • How to maximise brand mentions (easily)
  • The blurred lines of personal & corporate accounts
  • Methods to minimise the risk
  • The important matter of brand protection

Samantha Noble, Marketing Director, Koozai


THE SECRETS OF SELLING THROUGH SOCIAL

Remember the Internet back in the late ‘90s? Most brands saw it as little more than a marketing opportunity, posting shoddy online versions of the print brochures they were used to churning out. Then the likes of Amazon came along and showed the world that the internet was actually a channel you could sell things on. Boom! They’d invented ecommerce and, In the process, they dominated their competition for the best part of 20 years.

Well, the same thing is happening all over again with social, and brands are making the same mistake: treating it purely as a marketing channel. But, here’s the thing: social media should be making you money, not costing it. Unfortunately, people aren’t in social to shop, so it’s not as simple as slapping a store-front onto your Facebook page and waiting for the cash to come flooding in. There are a few secrets you need to know first…

But don’t worry. We’re terrible at keeping secrets, so we’re going to spill the beans, taking a look at some cutting-edge examples from the likes of Tesco, Paddy Power, J&J and Sony along the way.

Robin Bresnark, Director of Client Success, Buyapowa


MARKETING AUTOMATION: THE FUTURE OF B2B CUSTOMER ACQUISITION

Discover how marketing automation software is used for automation and integration of marketing tasks and how it can be successfully used for lead generation and nurturing by B2B companies. Learn the secret of how an anonymous visitor to your site becomes “known.”

Ann Stanley, Managing Director, Annica Digital


HOW TO GO GLOBAL WITH INTERNATIONAL SEO

How to implement href lang tags and avoid international duplication.

Michal Magdziarz, DeepCrawl 


A KICK-ASS OUTBOUND LINK AUDIT: HOW TO IMPROVE SEO & SHOW YOUR READERS A GOOD TIME

It’s important to audit and monitor your outbound links to make sure they serve a real purpose, while also keeping Google happy.

Kit Nicols, DeepCrawl


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BUILDING COMMUNITIES USERS ACTUALLY WANT

How can you scale up your digital community by a factor of 10 or 100? What makes users love a community and use it frequently?  Come learn the strategic thinking behind successful social digital communities. Find out what methods to use how to change and grow both small and large communities.  

Laura Willoughby MBE, Club Soda, General Assembly